Apr 24, 2021Executive Summary for the #CruellaCouture Social Media CampaignIn August of 2019, Disney announced the production of Cruella, a live-action origin story film about the wicked antagonist of the 101 Dalmatians franchise, with Emma Stone as the lead actress (Bird, 2021). One and a half years later, in February 2021, Disney publicized a May 2021 release of the…Social Media5 min readSocial Media5 min read
Apr 19, 2021The Ethical Use of Social Media in HealthcareThere’s no denying it — social media has been woven into the fabric of human life. Along with being a glorious tool for personal expression and information exchange, social media has been adopted as a means of achieving the business goals of a wide range of industries. Healthcare is no…Social Media5 min readSocial Media5 min read
Apr 12, 2021The Social Media MonsterThe Social Dilemma is an alarm-sounding Netflix documentary starring the brilliant minds behind the creation of the social media platforms that are ubiquitous today, such as Facebook, Google, and Pinterest. …Social Media5 min readSocial Media5 min read
Apr 4, 2021Feldstein for inclusive fashionUniversal Standard (US), an inclusive fashion clothing retailer of minimalist aesthetic and high-end fabrics, was founded by Alexandra Waldman and Polina Veksler in 2015 (Segran, 2018). Guided by their motto ‘all of us, as we are,’ they set out to make fashion more accessible and representative of all forms (Hui-Miller…Beanie Feldstein4 min readBeanie Feldstein4 min read
Mar 22, 2021Fizzy Water FashionLaCroix, pronounced la-croy, is a seltzer water brand sold in grocers throughout the United States (Lafuente, 2017). Their candy-colored canned, sometimes bottled, carbonated beverages come in 21 subtly fruity flavors such as Cran-raspberry, Coconut, and my favorite, Pamplemousse (Heil, 2019). In the early decades of it’s existence, LaCroix was predominantly…Ufcjonline4 min readUfcjonline4 min read
Mar 15, 2021Humanity Gone ViralI was introduced to Biology in highschool and loved it so much that it became my major in my undergraduate years of college. One of the topics that I found especially interesting was virology. I was fascinated by the fact that all viruses are non-living. They lack cellular components, can’t…Pandemic Reflections2 min readPandemic Reflections2 min read
Mar 14, 2021NETFLIX So SMARTNetflix is a popular streaming service of award-winning TV shows, movies, anime, documentaries, and more that can be viewed on thousands of internet-connected devices all around the world (Netflix, 2021a). In the U.S. subscriptions range from $8.99 to $17.99 and at the close of quarter four in 2020 they had…Ufcjonline5 min readUfcjonline5 min read
Feb 21, 2021thredUP IG Best Practice GuidethredUP is one of the world’s largest online thrift stores and consignment shops. Our mission is to inspire a new generation of shoppers to think secondhand clothing first. We realize that a prominent social media presence is essential to disseminate our mission and for our company to have success. Instagram…Thredup4 min readThredup4 min read
Feb 7, 2021Get In Where You Fit InA Case for Niche Social Media Platforms — When developing a social media strategy for your latest endeavor it would behoove you to consider the “big players” as part of your game plan. I’m talking about Facebook, Instagram, YouTube, etc; the platforms that have user counts in the billions and provide the perfect playground to bring your inbound…Social Media3 min readSocial Media3 min read
Jan 18, 2021The OG Social Network-SixDegrees.comSocial media is ubiquitous today. We all know it. We’ve all taken part in it. And how could we not? It’s extremely accessible, housed conveniently on our mobile devices that never leave our sides. It allows us to connect with one another, something inherent to our humanity. And it’s free…Ufcjonline4 min readUfcjonline4 min read
